How can we make ourselves stand out from our competitors?

By:   GrowthWheel International Inc. and David Madié

When you start a business, it is often because you want to do something that has not been done in quite the same way before. Perhaps you hope to develop a product or a service that has not been seen before, or maybe design a brand with a new expression and distinct values. Perhaps you are even aiming to be unique. In reality, very few ideas and products are actually unique. More often, new products and services solve the same problems or fulfill the same needs as others, but in a slightly different way or with a twist.

The good news is that an idea does not have to be unique or completely new to be a good business idea. It is enough for a startup to be distinctive or just be better than the competition at what it does. So how do you accomplish that?  Click here for link to full story

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